Privacy Policy

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Last updated: May 2026

This Privacy Policy explains how Oaks Fisheries Ltd, trading as Cheshire Oaks Fisheries, collects, uses and protects personal information through our website and when visitors attend our fishery.

We aim to keep personal data collection to a minimum. We do not take online payments through this website and we do not collect children’s personal details.

1. Who we are

Oaks Fisheries Ltd operates Cheshire Oaks Fisheries.

Address:
Cheshire Oaks Fisheries
Strawberry Way West
Backford
Chester
CH1 6PN

Telephone: 0151 355 9547
Email: oaksfisheries@gmail.com

For the purpose of UK data protection law, Oaks Fisheries Ltd is the “data controller” for the personal information described in this policy.

2. What personal information we collect

We may collect and use the following information:

Website contact form

If you contact us through our website, we may collect:

• your name;
• email address;
• phone  number, if provided;
• any message or enquiry details you submit.

We use this information to respond to your enquiry.

Newsletter sign-up

If you sign up to our newsletter, we may collect:

• your name, if requested;
• your email address;
• your marketing preferences.

We use this to send updates about Cheshire Oaks Fisheries, including news, offers, events, lake updates, tuition, match information and promotions.

You can unsubscribe at any time by using the unsubscribe option in our emails or by contacting us at oaksfisheries@gmail.com.

Website usage information

Our website may use cookies and similar technologies to collect information about how visitors use the site. This may include:

• pages visited;
• device and browser information;
• approximate location based on IP address;
• how visitors reached the website;
• interaction with website features, maps, forms, videos or adverts.

This helps us improve the website, understand visitor interest, and promote the fishery.

CCTV and on-site recording

We use CCTV at Cheshire Oaks Fisheries for:

• security;
• crime prevention and detection;
• public safety;
• staff safety;
• protection of property;
• incident investigation.

CCTV may record images of visitors, vehicles and activity around the site. CCTV footage is usually kept for 30 days, unless it is needed for an incident, investigation, insurance matter, legal claim, or to assist law enforcement.

Promotional photography and filming

From time to time, Cheshire Oaks Fisheries may take photographs or video footage on site for promotional purposes. This may include website content, social media posts, advertising, YouTube videos, event promotion, tuition promotion or general marketing.

We may also allow visitors, anglers, coaches, content creators or YouTubers to film or take photographs on site.

Where practical, we will use signage, verbal notice or other reasonable steps to make visitors aware when filming or photography is taking place. If you do not wish to be included in promotional filming or photography, please let a member of staff know at the time so we can take reasonable steps to avoid including you.

We will not knowingly use close-up images of children for our own promotional purposes without appropriate permission from a parent or guardian.

3. How we use your personal information

We use personal information to:

• respond to enquiries;
• manage newsletter subscriptions;
• send marketing updates where you have signed up or given permission;
• operate and improve our website;
• understand how visitors use the website;
• manage security and safety on site;
• investigate incidents, complaints or disputes;
• protect our legal rights;
• comply with legal obligations.

4. Our lawful basis for using your data

Under UK data protection law, we must have a lawful basis for using personal information.

We rely on one or more of the following:

Consent

We use consent where you choose to:

• sign up to our newsletter;
• accept optional cookies or tracking technologies;
• give permission for certain marketing uses.

You can withdraw consent at any time.

Legitimate interests

We may use personal information where it is necessary for our legitimate business interests, provided your rights do not override those interests. This may include:

• responding to enquiries;
• operating our fishery;
• improving our website;
• general business administration;
• security and CCTV;
• limited promotional photography or filming where reasonable and proportionate.

Legal obligation

We may use or keep information where required to comply with the law, regulatory requirements, law enforcement requests, insurance matters or legal claims.

5. Cookies and tracking technologies

Our website may use cookies and similar technologies. Cookies are small files placed on your device when you visit a website.

We may use:

Strictly necessary cookies

These are required for the website to work properly, such as security, basic functionality and form operation.

Analytics cookies

These help us understand how visitors use the website, such as which pages are popular and how people find us. We may use tools such as Google Analytics.

Marketing and advertising cookies

These may be used to help us promote Cheshire Oaks Fisheries, measure advertising performance, or show relevant adverts. This may include tools such as Meta/Facebook Pixel or Google advertising services.

Third-party embedded content

Our website may include third-party features such as:

• Google Maps;
• YouTube videos;
• social media embeds;
• booking or enquiry widgets;
• analytics tools;
• advertising pixels.

These third parties may set their own cookies or collect usage information according to their own privacy policies.

Where required, we will ask for your consent before setting non-essential cookies. You can usually manage cookies through our website cookie banner or through your browser settings.

6. Who we share information with

We do not sell personal information.

We may share information with trusted third parties where necessary, including:

• website hosting providers, including GoDaddy;
• email/newsletter service providers;
• website analytics providers;
• IT and website support providers;
• professional advisers, such as accountants, insurers or legal advisers;
• law enforcement, regulators or public authorities where required;
• CCTV/security providers, where applicable.

Where third-party providers process personal data for us, we expect them to protect it and only use it for the agreed purpose.

7. How long we keep information

We only keep personal information for as long as necessary.

Typical retention periods are:

• Contact form enquiries: kept only for as long as needed to deal with the enquiry and any follow-up.
• Newsletter data: kept until you unsubscribe or ask us to remove you.
• CCTV footage: normally kept for 30 days, unless needed for an incident, investigation, insurance matter, legal claim or law enforcement request.
• Website analytics data: kept according to the settings of the relevant analytics provider.
• Promotional images/videos: may be kept and used for as long as reasonably relevant for Cheshire Oaks Fisheries marketing, unless you ask us to remove content and it is practical and reasonable for us to do so.

8. Children’s data

Cheshire Oaks Fisheries may be visited by children, including those using beginner or children-friendly fishing areas. However, we do not knowingly collect children’s personal details through this website.

Children attending the fishery should be supervised by a responsible adult in line with our fishery rules.

9. How we protect your information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure or alteration.

However, no website, email system or internet transmission is completely secure. Please avoid sending sensitive personal information through the website contact form unless necessary.

10. Your rights

Under UK data protection law, you may have the right to:

• ask for a copy of the personal information we hold about you;
• ask us to correct inaccurate information;
• ask us to delete your information;
• ask us to restrict how we use your information;
• object to certain uses of your information;
• withdraw consent where we rely on consent;
• complain to the Information Commissioner’s Office.

To make a request, contact us at:

Email: oaksfisheries@gmail.com
Telephone: 0151 355 9547

We may need to confirm your identity before responding to certain requests.

11. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK data protection regulator, the Information Commissioner’s Office.

12. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will be published on our website with the updated date shown at the top.